When Dwight Eisenhower was elected president in 1952, he became the first president to hire a media consultant and, with the guidance of his press secretary, James Hagerty, cultivated a relationship with the press that no prior president had ever done before. Eisenhower’s relationship with the media can be traced back to his campaign, where Walt Disney created one of his campaign commercials. The Eisenhower presidency changed the relationship between the media and the White House which gave the public far more access to the president than ever before.

Led by Joy Murphy, Education Specialist for the Eisenhower Presidential Library.

Please register here.  In collaboration with the Tewksbury Public Library.  Thanks to the Friends of the Bedford Free Public Library.

RECORDING NOTE:  This program will be recorded.  All registrants will receive the recording via email within 48 hours of the program.